Businesses Grow Through Service - Service economy is growing at about twice the rate of goods. A number of forces are responsible for this tremendous growth.
Services? Don't Just Dive in Like Everyone Else - An important fact is that services are very different from goods, yet the practices to anage and market them in companies are from Adam Smith’s industrial age.
Global Competition in Local Markets - The global marketplace consists of an increasingly complex arena of competitors within a rapidly changing international environment.
