BuzzDrivers adopt a strategic perspective and assist decision makers both inside and outside the firm. BuzzDrivers view from the vantage point of the key individuals involved, such as, the board of directors, the CEO, the account manager, brand manager, customer care, service delivery personnel and even the webmaster, to get a holistic perspective. The 360 degree view is complete only after dialogues with customers and other external stakeholders. It then partners with the client company to instil a belief in the organisation that a business is meant for value-creation and serving the customer; and organisation is a system to serve the needs of people serving the customer. No more no less, it is the first step in driving clients towards becoming a true service organisation with seeds of a lasting competitive advantage and brand assets.