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Services - Don't Just Dive in Like Everyone Else |
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An important fact is that services are very different from goods, yet the practices to manage and market them in companies are from Adam Smith’s industrial age. Services are intangible. They can never be owned. Neither can they be test driven nor could be dropped on one’s foot. Given the special characteristics of services they need special treatment. Apart from lip service, unfortunately businesses do not accord. Service the care that it requires. Using its proprietary CVC tool, BuzzDrivers not only lets you extend the respect service deserves, but also makes you meaningfully different through appropriate set of added values for your offering. |
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